A Blogger?s Little Guide to Dos and Don?ts of Social Media

Nurture your presence on social media.

Anyone can start a blog these days. But it takes a great deal of time and effort to create, cultivate, and produce a high-quality blog. Writers of blogs must toe the line between being relevant and not regurgitating the same content or viewpoints than are being espoused elsewhere.

So it?s understandable that bloggers may not adequately focus on how to use social media to improve the popularity of their blogs. With that in mind, here are some tips on what bloggers should do (and not do) on various social media sites in order to enlarge readership and bolster the blog?s profile in cyberspace.

Facebook
DO set up a fan page and/or group related to your blog. This isn?t overkill or egomania: It?s smart marketing. Facebook fan pages and groups provide another community for readers of your blog to interact with one another.

DO import new blog posts onto your Facebook page. You can do this on a post-by-post basis, or you can import these posts as a Facebook ?note? automatically if you change the appropriate setting in your ?Notes? tab.

DON?T ?overmix? your personal Facebook page with your blog. If the content of your blog isn?t completely in line with your personal page, then combining the two could hurt the efficacy of both. That?s where groups or fan pages come in handy.

Twitter
DO use Twitter to help establish yourself as an ?expert.? You blog about the same topic regularly, so you probably know more about it than the average person on Twitter. Reach out to other and answer questions on Twitter ? and soon, you?ll be their go-to source for your blog topic.

DO use Twitter for live coverage of an event. If you are at an event and sending live updates on your blog, do the same on your Twitter feed. It?s better-suited for immediacy ? and it might draw more people to your blog in the future!

DON?T forget to read other Tweets. Limiting your Twitter time to your blog?s interests is cheating yourself. You can get plenty of ideas for blog topics if you pay attention to what others are tweeting about.

LinkedIn
DO share blog posts on LinkedIn. It?s not just a job-hunting site. You can post blog entries in LinkedIn groups, email certain posts to members if you think they?ll find it relevant, or simply share an update with those who are linked to you.

DO build your LinkedIn profile. The more information you provide to the site, the more potential connections you can make. And since many decision-makers use LinkedIn frequently, that could transfer into influential readers ? or those who want to spend advertising dollars on your blog.

DON?T use the site?s canned solicitation messages. If you want someone to recommend your blog or write a review for it, you can utilize LinkedIn to make this request. But don?t use the site?s default messages to ask them; be personal and make the appeal in your own words.

Digg
DO become an active user of Digg. The more posts and comments you make on Digg and the more friends you have on the site, the higher your Digg profile will be ? and users will be more likely to explore your submissions, which in turn could boost your blog traffic.

DO pay attention to titles and descriptions. These aspects are the ?hooks? which convince others to read about the article or post. So put as much thought into the Digg title and description of your content as you do the content itself.

DON?T Digg your own posts. This is a huge no-no in the Diggosphere. The site tends to penalize people who are the first to submit their own posts to the site. So ask a colleague or friend to do it for you.

Google+ (or Plus)
DO join Google+ Communities. These clusters seem to be combining the popularity of Facebook groups with the type of influential members found in LinkedIn networks. So you definitely want to get in on these communities and promote your blog.

DO explore Google+ Hangouts. Conversely, this feature isn?t found on Facebook or Twitter. It allows users to easily congregate online to meet at a specific time, discuss a topic, or even be part of a demonstration ? and archive the event on YouTube. Try organizing a panel discussion on your blog topic; the exposure you receive could be enormous.

DON?T post the same stuff. Simply cutting and pasting your blog, Facebook, and/or other social media content in Google+ groupings won?t get the job done. Take the time to take a different angle or repurpose the content to fit the specific topic or viewpoint being discussed in a Community or Hangout.

Blogs and social media sites are not mutually exclusive. Successfully employing a targeted social media strategy and nurturing your presence on these sites can lead to an increase in readership, a boost in popularity, and a jump in influence for your blog.

This post was written by...

Chris Martin ? who has written 1 posts on Hello Bloggerz.

Chris Martin is a freelance writer who writes for numerous websites and is also a ghostwriter for several blogs. In addition, he is an accomplished voice actor and an experienced sportscaster. Martin has also worked as a radio DJ, a traffic reporter, and a public address announcer for sporting events - and he actively monitors his online reputation on Reputation.com.You can connect with Martin on Google Plus.

Source: http://www.hellobloggerz.com/blogging/bloggers-guide-to-social-media

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