Social advertising startup
Moontoast just announced that it has raised $5 million in Series B funding. CEO Blair Heavey told me that the company currently works with about 50 clients. It's not an enormous list, but one that includes names like Universal, Lexus, Nike, Ford, Lady Antebellum, Time, and Simon & Schuster. Advertisers use Moontoast to create custom, interactive ads for social media ? the ad types
listed on the Moontoast site include a "social store", surveys, sweepstakes, and a unit to offer free MP3s in exchange for email addresses.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/GG2LG6h-1xY/
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